Recording Engineer Goes Old-School, Capturing Music On Magnetic Tape


By Andy Soth | October 21, 2016

FacebookTwitterEmail

Motown got its start in a humble Detroit duplex, so Williamson Magnetic Recording’s surprising location in the basement of Nature’s Bakery Cooperative on Madison’s eclectic Willy Street should be no impediment to its success.

The location is perfect for co-owners Mark Haines and Tessa Reina de Eccheveria who met at the bakery where Tessa is still a baker and marketing coordinator. Haines, a long time recording engineer who once mixed at Madison’s famous Smart Studios, and Reina de Eccheveria bonded over music while baking together.

They’ve baked up Madison’s only place to record in analog, the same way it was done in Motown’s heyday.

“For a lot of musicians who really want the essence of their music to be their performance, analog is a great option,” Haines explains. He got out of recording when digital became the standard and the work was done on a computer screen and a mouse.  

Haines has played drums in a number of band over the years. He feels that the many manipulations digital offers takes a little bit out of the musicianship required to play well. With digital, “you can take just about anything and just turn it into a song,” he notes.

Reina de Eccheveria grew up in the digital age, but was also drawn to the more raw and real feeling she gets with the analog style. She is also a big fan of live performance and envisions Williamson Magnetic Recording as helping form a musical community.  

“Not only am I excited to have this space as a recording studio to do analog recording, and to keep that art alive, that style of recording alive,” Reina de Eccheveria says, “but to have shows and create that community around just supporting local musicians.”

And local musicians have started supporting the business by booking recording time. They are paying some r-e-s-p-e-c-t to a new, old school venture that may take off.

Andy Soth

Andy Soth is a reporter for the “Wisconsin Life” project who grew up in a neighboring state but now loves Wisconsin because it’s like Minnesota without the smugness. 
FacebookTwitterEmail
2018-01-19T17:52:51+00:00 Tags: , , , , , |

Sign Up Form

Sign Up for Our Bi-Weekly Newsletter

Get your favorite Wisconsin Life stories and the latest hand-drawn "Something About A Flower" comic

Our Favorite Collections

Storyteller Rodney Lambright II's comic series about the rich relationship between a single father, his young daughter and his retirement-age parents.
For the 150th anniversary of the Civil War, we discover how Wisconsinites experienced the war both at home and on the battlefield.
Ice, cold and winter are an integral part of what it means to live in Wisconsin. "Ice Week" explores the many ways that ice defines us.
Food plays a central part in many holiday traditions. This series honors the foods and meals that make the day.
Escape winter with a look at some of Wisconsin's favorite sports and games.
"Living the Wisconsin Life" is an online series exploring the little things that make living in Wisconsin fun, interesting and meaningful.

What's Your Question?

WISCONSIN LIFE tells character-driven stories that reveal what makes Wisconsin unqiue and distinctive through the diverse experiences of its people.