WHYSCONSIN

The Drive Behind The Electronic Messages You See On Wisconsin Highways

WPR recently received a question from a listener, Marc Reisner from Madison, about the digital highway signs. He asked: "What's the story behind the electronic signs you see on Wisconsin highways? Who writes the witty sayings about how to stay safe on the road?"

This story is part of Wisconsin Life and WPR's WHYsconsin project. What have you always wondered about Wisconsin, its people or its culture that you want WHYsconsin to look into? You ask the questions, and we find the answers!

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